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FOX’S MONARCH POP-UP STORE

FOX’S MONARCH POP-UP STORE

27 Mercer Street

New York, NY (2022)

Creative Agency: Creative Riff

Production Management by what iF we Productions

A hanging storefront sign with the stud-lit “Monarch” in a dull gold. Below, FOX in white backlight acrylic.

A woman stands in front of the open double-doors to a pop-up storefront. A larger-than-life red cowboy boot, a lasso, and roping dummy sit nearby.

Passersby enter a pop-up store, with a Monarch FOX sign. Western wear and a guitar can be seen in the windows.

Blurred guests walk past a gallery wall in a pop-up store with images from and a description of the FOX tv show ‘Monarch’

A Western-themed pop-up store filled with guests. Artwork and images from the FOX tv show Monarch fill the walls.

A guest takes a photo of a customized bandana, with a gallery wall featuring the “Monarch” and FOX logos, along with a large 3D monarch butterfly.

Four guests hold their customized bandanas outside the pop-up store.

A wall of wooden shelves display an “Allens Boots” sign, dozens of cowboy boots, hats, and images from the FOX tv show “Monarch.”

One guest has grabbed a pair of cowboy boots off of a shelf while another guest sits perusing boots.

A guest wearing a cowboy hat is trying on a black cowboy boot with light lightning bolts with the assistance of a cowboy.

Two custom embroidered suits featuring corn and sunflowers are displayed next to photos of cast of “Monarch,” wearing Union Western apparel.

Truthteller 1893 whiskey is displayed on top of a barrel, with a cocktail menu and branded highball glasses.

Website by The Pixel Room.

+1 (212) 913-0043

1270 6th Avenue, Suite 774, New York, NY 10020

Copyright what iF we Productions 2024. All Rights Reserved.

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Copyright what iF we Productions 2023. All Rights Reserved.

+1 (212) 913-0043

1270 6th Avenue, Suite 774, New York, NY 10020

Website by The Pixel Room.

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