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ABC'S ABBOT ELEMENTARY: NEW TEACHER DISORIENTATION

ABC'S ABBOT ELEMENTARY: NEW TEACHER DISORIENTATION

Hilton Bayfront Promenade

San Diego Comi-Con (2022)

Creative Agency: Creative Riff

Production Management by what iF we Productions

A family of guests are caught mid-air jumping for a photo op in front of a stylized 3-D school bus heading to Abbott Elementary.

An overhead view of the Abbott Elementary activation at San Diego Comi-con 2022 showing guests through the mock school building.

Four teachers stand in the main entrance doors to the Abbott Elementary at San Diego Comic-Con 2022.

A line of guests walk into the front doors of Abbott Elementary at San Diego Comic-Con 2022.

A group of guests gathers around the interactive “Mr. Johnson’s Closet.” A guest points at a set of song lyrics next to a switch.

A guest pushes two switches in the the interactive “Mr. Johnson’s Closet” triggering a audio track and light show.

A sign in the foreground tells guests how to create their own Abbott Elementary credential while a guest sits for an ID photo in the background.

A mock-up of Principle Ava’s office is crowded with guests with at the Abbott Elementary activation at San Diego Comic-Con 2022.

A group of friends poses for a photo behind Principle Ava’s desk in the Abbott Elementary activation at San Diego Comic-Con 2022.

Guests are sitting at school desks in an Abbott Elementary classroom at San Diego Comic-Con 2022. One guest raises their hand to ask a question.

A school desk, with a shoe print on it, holds an iPad with an Abbott Elementary quiz at San Diego Comic-Con 2022.

An overhead view of the Abbott Elementary activation at San Diego Comi-con 2022 showing guests through the mock school building.

A corner of the Abbott Elementary activation at San Diego Comi-con 2022 features bright artwork and QR codes to send supplies to real teachers.

Guests scan QR codes at the Abbott Elementary activation at San Diego Comi-con 2022 to send school supplies to real teachers.

Bleachers in the gym are full while more guests lounge on gym mats inside a school-bus shaped lounge at the Abbott Elementary activation

Five members of the Abbott Step team are caught mid-air during a performance for guests in the gym at the Abbott Elementary activation.

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