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what iF we…Share Our Journey in Event Production

An LED screen showing the text, "The show starts soon."

Welcome! Two years ago, inspired in part by a cartoon illustrating Reid Hoffman’s advice, we took a bold leap off a cliff and started building our plane mid-flight. This website is a testament to the incredible journey we've undertaken, and as we soar to new heights, we invite you to join us. This space will celebrate our successes and share the insights we gain from our adventures in theatrical and event production.


Our Beginnings in Event Management

We began with a simple question: what iF we…strive every day to transform ordinary into extraordinary? We're not just in the business of event production; we're in the business of creating unforgettable stories through meticulous technical management and a sustainable approach. We are the go-to source for those aspiring to a fresh, dynamic approach to events and theatrical production. We pride ourselves on our commitment to delivering productions and experiences that exceed all expectations.

A cartoon of a man jumping off a clift and building a plan as he plummets toward water below.

Tailoring Our Services - A Unique Approach

Understanding that each Producer, Creative Team, and Agency has unique needs, we pride ourselves on offering an array of services designed to help bring your vision to life. Our tailored approach means that from the initial consultation to the final curtain call, we are there with you, offering expert guidance and creative solutions. Whether it’s through detailed budgeting, innovative design consultation, or hands-on management, we ensure every aspect of your production is meticulously planned and executed so that your story stands centerstage.


Collaboration at Its Core

Our collaborative process is the cornerstone of our success. We engage deeply with every client, listening to your ideas, understanding your challenges, and providing solutions. Through our work across a range of events and theatrical productions, we carry a greater toolbox—leveraging methods, talent, and vendors to deliver and amplify your project. We use our experience as a library of creative solutions that we call on to create unforgettable storytelling moments. Our network of partners, encompassing a wide range of expertise, ensures that every project benefits from a wealth of knowledge and experience.


Beyond Production Management

At what iF we Productions, our services extend far beyond the traditional scope of production management. We specialize in bespoke solutions that address every facet of production, ensuring that your project is impactful, sustainable, and safe. We integrate sustainability planning and evaluation, from the materials we select to the vendors we partner with, embodying a commitment to environmental responsibility. In tandem, we prioritize the safety of all participants, implementing thorough policies that ensure the well-being of every individual involved. By marrying sustainability with safety, we ensure that the magic of your event is matched by its integrity and longevity.


The Show Starts Soon

This blog will be your window into our team’s insights and experience. Here, you’ll find case studies that dissect our most challenging projects, insights into the latest industry trends, and behind-the-scenes stories that celebrate both the magic and the mechanics of production. Through our shared experiences, we aim to inspire and educate, fostering a community that pushes the boundaries of what is possible on stages and in experiential spaces.


Will You Join Us on Our Journey?

We encourage you to become an integral part of our journey. Engage with us—sign up for our email list, follow us on social media, and let’s start a conversation about how we can elevate your next project. Your thoughts, feedback, and challenges excite our passion and innovation.


At what iF we Productions, we are more than technical directors and production managers; we are innovators, collaborators, and dreamers. Our commitment to adaptability, creativity, and tailored solutions is unwavering. Together, let's not just craft events—but experiences that captivate and awe. Join us as we redefine the landscape of event and theatrical production.


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