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DRIVE STORYTELLING TO NEW HEIGHTS?
SET A NEW STANDARD IN PRODUCTION MANAGEMENT?
EXPAND CREATIVE BOUNDARIES?
RESHAPE WHAT IS POSSIBLE?
OUR CORE
Innovation is in our DNA. what iF we fearlessly challenge convention and embrace fresh ideas? By setting new standards for safety, inclusivity, and excellence, we redefine what’s possible in our industry.
BOLDLY CHALLENGE NORMS?
In our industry, relationships are the heart and soul of what we do. what iF we value every connection as the driving force behind our progress? By fostering trust and collaboration, we create a network that propels us forward, together.
NURTURE HUMAN CONNECTIONS?
We see every project as an opportunity to shape the future. what iF we leave a lasting impact that extends far beyond the stage? We’re committed to making a positive difference in our industry and in our wider world.
RECOGNIZE OUR RESPONSIBILITY?
We’re all about creativity without limits. what iF we harnessed the collective expertise and perspectives of fabricators, designers, producers, and stakeholders? Working together, we create solutions that go beyond ordinary and know no bounds.
DREAM UP CREATIVE SOLUTIONS TOGETHER?
That is the question that drives us forward every day. We believe in the power of possibility; Each moment holds the potential for something extraordinary if we ask, “what iF we…”
OUR PEOPLE
Luke is always after a unique challenge. An Illinois native, Luke is a graduate of The Theatre School at DePaul University. After learning the ins-and-outs of running venues with Broadway In Chicago, Luke made the jump to New York where he spent 8 years with Aurora Productions as a Production Manager/Technical Supervisor for over 20 Broadway, Off-Broadway, US and International Tours including FROZEN, NETWORK, THE FERRYMAN, HEAD OVER HEELS and ROCK OF AGES. Luke founded what iF we Productions to expand on his passion for live production, bringing his theatrical background outside of traditional theatre settings.
LUKE RICCA
OUR NETWORKS
OUR CORE
Innovation is in our DNA. what iF we fearlessly challenge convention and embrace fresh ideas? By setting new standards for safety, inclusivity, and excellence, we redefine what’s possible in our industry.
BOLDLY CHALLENGE NORMS?
In our industry, relationships are the heart and soul of what we do. what iF we value every connection as the driving force behind our progress? By fostering trust and collaboration, we create a network that propels us forward, together.
NURTURE HUMAN CONNECTIONS?
We see every project as an opportunity to shape the future. what iF we leave a lasting impact that extends far beyond the stage? We’re committed to making a positive difference in our industry and in our wider world.
RECOGNIZE OUR RESPONSIBILITY?
We’re all about creativity without limits. what iF we harnessed the collective expertise and perspectives of fabricators, designers, producers, and stakeholders? Working together, we create solutions that go beyond ordinary and know no bounds.
DREAM UP CREATIVE SOLUTIONS TOGETHER?